We follow the advertising rules for law firms. We never call your attorneys experts or specialists, we never promise results, and everything we publish says it is general information and not legal advice. Your firm approves every piece.
The first 90 days for your firm
Every step ends with something live that your firm approved.
- Days 1 to 10
Setup
We build your attorney's AI avatar from source material you approve, connect your channels, install tracking and fix your Google profile. Target: the first batch of videos within 10 business days of receiving materials, access and your approval of the avatar look.
- Days 11 to 30
Publishing and intake go live
Attorney videos publish daily after your approval. The assistant answers inquiries on your site at any hour and books consults on your calendar. Every inquiry lands in one CRM with follow up by email and text.
- Days 31 to 60
Get found
A page for each case type and each city you serve, written for Google and for AI search. Every client whose matter closes gets a review request.
- Days 61 to 90
Double down
Once a month we review the numbers with you and move the effort to the topics, formats and pages that bring consults.
We follow the advertising rules for law firms
Everything we produce for your firm follows the ABA Model Rules on communications about legal services, Rules 7.1 to 7.3, and the advertising rules of your state bar.
Truthful and never misleading
No guarantees of results and no comparisons that cannot be backed with facts. Past results only appear with the disclaimer your state requires.
No expert or specialist claims
We do not call your attorneys experts or specialists. If an attorney holds a certification your state recognizes, we name it together with the organization that granted it.
Not legal advice
Every video, page and assistant reply is general information, and each one says so in the wording your firm approves. The assistant answers general questions about your firm, collects the details of an inquiry and books the consult. It never advises on a case.
Your firm is named and approves everything
Every piece names your firm as responsible for it, and no video, page or message goes live without your sign off.
Contact only with consent
The assistant and the follow up only talk to people who contacted your firm. Text messages only go to people who agreed to receive them.
Real reviews only
We help you ask your clients for reviews. We do not write or manufacture them.
Rules differ by state. Before anything is published, your firm confirms the specific requirements of your state bar, such as labels, filing or record keeping, and we follow them.
Bissu Law
Daily videos with the AI avatar of the firm's attorney, an assistant that answers inquiries, a CRM and a website built for Google and AI search. Spanish language firm.
Pick the parts your firm needs
Start with everything or with one part. A monthly results review is included either way.
Who runs it
What you want
What it takes to pay for itself
This is arithmetic with your numbers. It is not a forecast or a promise of results.
Ad spend is not included. The monthly volume of pieces is put in writing before signing.
What lawyers ask us before they start
Do I need to record every video?
No. The videos use your attorney's AI avatar. We agree on the source material needed to set it up before work begins, and your firm reviews and approves each piece.
Do you follow the attorney advertising rules?
Yes. Everything we produce follows the ABA Model Rules on communications about legal services and the advertising rules of your state bar. We do not call your attorneys experts or specialists, we do not promise results, and every piece names your firm. Your firm confirms the specific requirements of your state and approves everything before it goes live.
Is the content legal advice?
No. Every video, page and assistant reply is general information and says so, in the wording your firm approves. Advice on a specific case only comes from your attorneys.
Is an AI avatar allowed under attorney advertising rules?
Advertising rules apply to the message, whoever delivers it: it has to be truthful and not misleading. Every script is yours to approve. Some states add their own requirements, such as labels or filing. Your firm confirms them and we follow them.
Does the assistant give legal advice?
No. It answers general questions about your firm, collects the details of each inquiry and books the consult. Your firm sets the rules and handles every case.
How does the follow up work?
The CRM follows up by email and text until the consult is booked, and your team sees every inquiry in one place. Text messages only go to people who agreed to receive them.
What results do you guarantee?
None. We do not guarantee case volume or outcomes, and nobody honest can. What we commit to is the work: videos published, every inquiry answered and followed up, and a monthly review of the numbers with you.
Do we need all of it?
No. You can start with one part, like the videos or the assistant, and add the rest later.
When would we start?
Our target is the first batch of videos within 10 business days after we have the materials and access we need and you have approved the avatar look.
What happens next
- On the call
We walk through this audit
We go over what we found, answer your questions and agree on what your firm needs first.
- After the call
You receive the proposal
Scope and investment in writing, for the parts you chose.
- Kickoff
Materials and access
We collect the source material for the avatar and the access we need.
- Your approval
Avatar look and first topics
Nothing moves forward without your sign off.
- Go live
First videos published
Target: within 10 business days of materials, access and avatar approval.
Claura, AI marketing for law firms. claura-ai.com
Claura is a marketing company, not a law firm. Nothing in this audit is legal advice.